Exhibitor Packages & What’s Included in Your Activation

This article is intended for fashion brands, home goods brands, and industry partners; if you’re looking for tickets or general public information, please visit our main event pages here: https://thebureaufashionweek.com.

Overview

Exhibiting at The Bureau Fashion Week™ provides brands with high-impact visibility across New York, Paris, Los Angeles Fashion Week, Miami Swim Week, and Dallas, TX. Exhibitor packages are designed to help brands engage consumers, capture leads, generate media exposure, and build industry relationships. This article outlines what’s included in each exhibitor activation.

If you're preparing to submit your exhibitor application, you can begin here:
👉 https://thebureaufashionweek.com/fashion-exhibitors/

1. Standard Exhibitor Package

Ideal for emerging or boutique brands seeking a curated audience and direct consumer engagement.

Included:

• 6–10 ft branded exhibitor space
• Table + chair setup
• Basic backdrop or branding wall
• Standard signage placement
• Guest-facing product display
• Product sampling opportunities
• Access to consumer traffic throughout the event
• Onsite vendor support

This is suitable for fashion brands, accessories, beauty products, small home goods, lifestyle brands, and artisan items.

2. Premium Exhibitor Package

Ideal for established brands wanting deeper exposure, elevated branding, and premium traffic flow.

Included:

• Larger activation footprint (10–20 ft depending on venue)
• Priority placement in high-traffic zones
• Enhanced branding opportunities
• Premium signage and lighting (venue-dependent)
• Custom branding integrations (optional add-ons)
• Display installations + décor flexibility
• Product demonstration or live activation space
• Influencer + media interaction opportunities

Premium activations are typically selected by luxury brands, beauty brands, home goods companies, and high-growth DTC labels.

3. Custom Activation Packages

Designed for brands looking to create immersive or interactive installations.

Examples include:

• Beauty bars
• Gifting suites
• Social media content walls
• Step-and-repeat integrations
• Themed immersive brand zones
• Product experience labs
• Scent bars or tasting stations
• Custom build-outs

Custom activations are best suited for brands wanting experiential marketing and deeper storytelling.

To better understand activation options, see:
How Fashion & Home Goods Brands Can Exhibit at Fashion Week

4. Content & Media Exposure

Exhibitor packages may include visibility benefits such as:

• Photography of your activation
• Social media story features
• Influencer walk-throughs
• Media pit adjacency (varies by event)
• Tagging opportunities on event pages
• Natural audience UGC (user-generated content)

Content deliverables vary by city and package.

5. Lead Capture & Sales Opportunities

Exhibitors are encouraged to bring:

• QR codes for email capture
• Business cards
• Product samples
• Contact forms
• Discount cards or cards linking to a store

Direct sales are permitted in some markets (venue-dependent).
A full onboarding packet will confirm the sales policy for your city.

6. Event Operations & Vendor Support

All exhibitor packages include logistical support such as:

• Load-in/load-out access
• Vendor check-in
• Floor plan and placement communication
• Staff assistance
• Electrical access (select venues)
• Security + crowd management
• Front-of-house staff to manage guest flow

Brands receive a venue-specific guide after approval.

7. Best Cities for Exhibiting

New York Fashion Week (NYFW)

Global audience, strong buyer activity, high media exposure.

Paris Fashion Week

Luxury-forward, international shoppers, editorial environment.

Los Angeles Fashion Week

High influencer presence, celebrity proximity, strong social media content.

Miami Swim Week

Perfect for swim, beauty, wellness, resortwear, and lifestyle products.

Dallas, TX

High consumer engagement, strong purchasing market, excellent visibility for home goods and boutique brands.

To compare all cities, visit:
City-by-City Guide: NYFW, Paris, Los Angeles Fashion Week, Miami Swim Week & Dallas, TX

8. How to Apply for an Exhibitor Space

To apply:

1. Select the city (or multiple cities) where you’d like to exhibit
2. Prepare your product and booth concept
3. Submit your brand application

Apply here:
👉 https://thebureaufashionweek.com/fashion-exhibitors/

For runway participation, apply here instead:
👉 https://thebureaufashionweek.com/fashion-designer-inquiry/

Related Articles

• How Fashion & Home Goods Brands Can Exhibit at Fashion Week
• Sponsorship: What’s Included in a Sponsorship Package (Full Breakdown)
• Lead Generation & Media Exposure for Exhibitor Brands
• City-by-City Guide: NYFW, Paris, Los Angeles Fashion Week, Miami Swim Week & Dallas, TX